Blogs are one of the most underutilized SEO tools in the marketing book! I like to tell my clients to think of their blog as a digital encyclopedia entry; write detailed posts about topics your business specializes in. Sure it sounds extremely boring, but it can actually bring you a significant number of leads.
Think of it this way, if you are a consumer and need to find the best yoga studio in Chicago. You’re going to hop on google, type in ‘best yoga studio Chicago’ and scroll through to see what pops up. Google has to search the web for the best answer so if you create a blog post that is titled, ‘Best Yoga Studio in Chicago’, and you include detailed info about why; you are likely to show up in many search results.
This strategy brings your website targeted customers at the time they are looking to make a purchase. This is what I call a value-based content strategy and it works for more than just blog posts, in fact making content that brings customers value before they make a purchase works on all major online platforms. That’s why we here at The Creator Factory specialize in the development, production, and distribution of value-based content, so feel free to come check us out!”
